Who We Work With

List of Clients: Intercontinental Hotel Group

Developing a bespoke online asset management system for IHG, our team of very clever developers created a central portal for IHG’s local marketing toolkits

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Working with the InterContinental Hotels Group (IHG), we were appointed to develop an e solution to create greater brand synergy across the large and diverse group. With 600+ hotels we were tasked with creating a central store for IHG’s many different brands, including Holiday Inn, Holiday Express and Crowne Plaza.

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Previously, each hotel’s local marketing materials were developed and managed by numerous external agencies. Through developing a bespoke online asset management system, our team of very clever developers created a central portal for IHG’s local marketing toolkits.

This new system enabled individual hotels easy accessibility to their own local marketing brands. Using pre-designed templates they could create their own marketing materials online and in minutes whilst enabling them to add their own personalised messages.

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IHG were delighted with the results of this new e-solution which has not only proven to be cost effective and time efficient but also intuitive and easy to use. The asset management system has helped manage and control the consistency and quality of the many brands belonging to IHG delivering instant results. We look forward to working closely with IHG for many years to come.

View our work with InterContinental Hotels Group

enyanga Blog: New article recently posted!

Fact: SEO is the most cost effective method for generating leads online

A recent study carried out by e-consultancy and Clash Media, has highlighted the most cost effective methods of generating leads online. Unsurprisingly, SEO, PPC and email marketing ranked amongst the highest in effectiveness.More

This article and others like it can be read in The Enyanga Blog - Comment and insight on digital marketing.

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