Who We Work With

List of Clients: Manchester United Premier Cup

Our campaign will fully utilise web publishing tools such as: Flickr, Blogger, YouTube, Twitter, Facebook, hi5 and MySpace

Kick Off

Following the successful site design and build of the Manchester United’s Premier Cup web site, our latest objective from MUPC is to increase traffic to the site by 10%, maximise exposure of the MUPC tournament and increase the average time spent on the site compared to 2007.

Tactics...

In order to achieve an uplift in traffic to the site, our campaign will fully utilise web publishing tools such as; Flickr to display pictures of the players. Blogger which features news articles linked to the main MUPC site. For video exposure, YouTube is being used as well as Twitter which will display the World Final results in real-time. In conjunction with this, social networking sites such as hi5, MySpace, and Wikipedia have been used to encourage user generated content and enhance brand exposure. This 6 month long digital campaign aims to maximise visibility of the tournament to the intended target audience in a compelling and interactive way and will lead up to the U-15s World Finals tournament 2008 which is taking place from the 3rd - 6th August.

Goal!

To date sign ups, site traffic and average time spent on the live site has significantly increased compared to MUPC 2007. The full impact of the campaign will be revealed after the World Final’s in August 2008 so watch this space!

View our work with Manchester United

enyanga Blog: New article recently posted!

Fact: SEO is the most cost effective method for generating leads online

A recent study carried out by e-consultancy and Clash Media, has highlighted the most cost effective methods of generating leads online. Unsurprisingly, SEO, PPC and email marketing ranked amongst the highest in effectiveness.More

This article and others like it can be read in The Enyanga Blog - Comment and insight on digital marketing.

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